PPC Services
Laser-targeted paid ads make it easier for users to find the product or information they’re looking for — and they do wonders for brand recognition. Show your audience what they want to see with a targeted PPC advertising strategy from a leading PPC agency.
Our PPC management services increase your ability to achieve your business goals. Let Brafton’s committed strategists help you oversee all the moving parts so you can focus on growing your business.
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Certified Microsoft and Google Ads Partner
As a Google Premier Partner, we rank among the top 3% of participating companies in the Google Partner program. We earned this qualification based on our certifications, up-to-date understanding of emerging Google Ads features and, most importantly, our ability to deliver high-performing PPC ad campaign services for our clients.
We’re also a certified Microsoft Advertising Agency Partner, which distinguishes our PPC specialists among Microsoft’s Bing Ads search advertising marketplace. Our expertise extends across the entire search network, ensuring your paid media campaigns reach the right audience at the right time.
See Our Results
How We Wrangled Dozens — and Counting — of SQLs for CFGI
When PPC Strategy Beats Spend: How We Drove a Soaring 448% ROI for On Call International
From Questionable to Qualified Leads: 100+ PPC Conversions for a Leading Energy Advisory Firm
What PPC Management Services Does Brafton Offer?
Brafton’s PPC strategists work as an extension of your team, providing total transparency about your expected ROI, target audiences and strategic goals. By maintaining a regular exchange with you, we ensure that your strategy is on point and serves your long-term objectives.
We work within established platforms like Google Ads (formerly Google AdWords) and Microsoft Advertising; social media platforms like Meta Ads (formerly Facebook Ads) and LinkedIn Campaign Manager; as well as emerging platforms like ChatGPT Ads through OpenAI Ads Manager.
Paid Text Ads
One of the most common paid ad formats, optimized text listings in Google search results or other search platforms help customers find information relevant to their needs, whether they’re ready to make a purchase or still need to learn more. Text ads are a cornerstone of search campaigns and Brafton’s expert strategists can help you write creative, engaging headlines and description text.
We also identify which ad extensions are right for each campaign. Using keyword phrases and SEO best practices, your dedicated pay-per-click account manager will ensure that your paid campaigns leverage strategies informed by years of experience.
Your strategist will help you to create successful advertising campaigns by:
- Crafting appeals that resonate with your target audience.
- Empowering customers to take action through persuasive writing.
- Including valuable keywords in a way that doesn’t look forced.
- Ensuring your ad copy aligns with your product landing pages.
- Optimizing your ads for mobile devices.
Display Ads
Display ads help you attract customers and promote your business to people watching YouTube videos, checking Gmail or visiting websites connected to the Google Display Network, which reaches 90% of all internet users. These ads are a powerful way to enhance your visibility across the web.
Using vivid imagery and optimized text, your ads can take the form of banners, sidebar ads, half- and full-page advertisements and many other sizes. You can even use animated GIFs or interactive media to make your ads stand out.
Our PPC managers can build ads with Google’s accelerated mobile pages platform, which reduces file sizes for faster loading. That means higher viewability and click-through rates, which improves ad performance. We also consider PPC pricing structures to ensure you receive the best ROI.
Retargeting
It can take seven or more touches to generate a viable sales lead. Remarketing campaigns help your brand connect with new and returning customers through repeated interactions with your messaging.
Retargeting, one component of remarketing, is the use of cookies, third-party user data and target audience profiles to show display ads to people who have visited your site in the past or who exhibit similar traits and behaviors as your customers.
Retargeting networks convert customers wherever they happen to be on the web. This strategy can help you find potential customers who have never visited your site by using look-alike audiences that demonstrate online behavior similar to your target customers. If a customer finds your business through Bing Ads one day, retargeting might show them a LinkedIn Ad the next day, for example.
Brafton’s PPC consultants support your retargeting efforts on platforms like AdRoll. As your customers browse the web, they’ll encounter your brand via unobtrusive ads, reminding them of your value proposition. This consistent presence boosts brand recognition and keeps you top-of-mind.
Shopping Campaigns
Sometimes, waiting until someone lands on your product page before you make your sales pitch is too little, too late. Today’s shoppers move between platforms seamlessly. Their shopping experience can begin at any time of day, on any platform. Shopping campaigns help you appeal to your customers across platforms and devices. In this case, PPC marketing is like putting your storefront right on the SERP.
Brafton’s e-commerce PPC consultants create campaigns using product images, star ratings and similar ad extensions to encourage user engagement and increase your conversion rate. For example, an e-commerce company hoping to raise brand awareness might run a PPC campaign to show off its new line of products.
When your customers search for a product they’re ready to buy, Brafton’s strategic shopping campaigns help to ensure your offerings are front and center. Your strategist can work with Google Ads campaigns and Amazon ad networks to get your products in front of millions of potential customers.
Syndication
Augment your digital marketing strategy with syndication networks. By extending your content to third-party sites and advertising platforms, your messaging can reach potential customers on millions of websites and increase the value of your investment in paid search ads.
Content syndication drives traffic to your site by giving readers a taste of the information you provide. This way, you can take advantage of third-party site traffic to expand your reach and visibility.
Brafton’s PPC consultants work with Taboola, Outbrain and similar networks to help your content reach a broader audience of potential customers. Syndication complements your PPC ad campaigns and enhances your search engine marketing efforts.
ChatGPT Ads
ChatGPT has quickly become a go-to discovery channel, with nearly one billion weekly active users researching software, comparing solutions and looking for product recommendations. ChatGPT Ads let your brand appear alongside those conversations, giving you exposure at the right moment in the buyer’s journey.
Rather than keyword-based targeting, ChatGPT serves your ad when your solution matches what users are trying to accomplish. Though still an emerging platform with evolving capabilities, Brafton’s paid media team was quick to adopt this new mode of advertising.
We combine paid media expertise with organic AI visibility, SEO and content strategy to help your brand show up throughout the AI-powered buyer journey.
Round Out Your PPC Program With Brafton’s Holistic Services
Brafton is more than a PPC management company; we’re a full-service content marketing agency. That means we can tailor every aspect of your marketing approach to your brand’s needs, ensuring nothing falls through the cracks or is left unaccounted for.
Pair our PPC advertising services with these correspondent services:
1. Complete PPC Audit
All PPC programs need refinement over time. Periodic PPC audits help identify the most impactful adjustments our team can take to increase your click-through rate (CTR), return on ad spend (ROAS) and cost per lead (CPL).
Our audits include historical performance review, campaign structure and targeting analysis, competitor analysis, and strategic recommendations.
2. Social Media Advertising
Making connections through social media marketing and paid social increases consumer trust in your brand and helps you build a loyal customer base. Platforms like Meta (Facebook and Instagram), Reddit, LinkedIn and X offer unique opportunities to reach targeted audiences with precision.
Your social strategists can work across all major platforms, helping you create attractive social display ads that fit naturally into your customers’ social feeds. Whether it’s creating engaging Meta Ads, crafting compelling LinkedIn Ads or building memorable Reddit Ads, we ensure your brand stands out.
3. Custom Reporting
Continuous reporting ensures your growth is sustainable. For instance, conversion tracking can show you which messaging resonates best with your target audience. Actionable insights provided by your strategist can help you plan your campaign with confidence.
Your dedicated account manager will support your efforts with a deep dive into your strategy, results and tactical next steps. Tailored reporting from your ads platform, Google Analytics and other sources helps you visualize what’s driving growth so you can maximize results. With access to high-quality data, you can leverage these insights to focus your PPC efforts on channels most likely to drive high ROI.
4. Aligned SEO Strategy
Pairing a targeted PPC strategy with a robust search engine optimization (SEO) strategy can boost your results in both channels. The two mediums inform one another’s strategy and work in tandem.
Search term data from PPC campaigns can inform SEO campaigns and vice versa. Page analytics benefit both PPC and SEO programs. When your SEO content ranks highly in organic results, users are far more likely to click on a paid ad from the same business. And, the more clicks your paid ad gets, the lower your cost-per-click will be.
5. UX & Web Design Services
Our PPC experts collaborate closely with our UX specialists to create landing pages that convert. We’ll use page analytics tools like Screaming Frog and HotJar to understand how viewers currently navigate your pages and engage with your calls to action (CTAs), helping us to determine the right landing page optimization tactics to deploy for your specific business goals.
User behavior analysis helps to zero in on the conversion rate optimization (CRO) moves we can make to make lead generation more effective through your paid efforts.
6. Email Marketing Strategy
Email marketing and PPC have a surprisingly close relationship. Email lists can inform retargeting audiences, helping to achieve the right touchpoints to keep your brand top-of-mind when it counts. In addition, PPC campaigns can drive traffic to conversion landing pages, allowing you to capture email addresses on high-value forms. Continuously building up your email audience with engaged, relevant recipients helps to improve your sender reputation and supports your PPC goals.
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How Brafton’s PPC Management Services Support Your Visibility
Our dedicated pay-per-click management team knows the right levers to pull to achieve success for your brand. We work alongside your team to ensure every move we make correctly supports your paid advertising efforts and overall business goals.
Here’s what you can expect from our PPC campaign management services:
Optimize Bidding:
Your dedicated PPC specialist will help you place competitive bids while keeping an eye on what your competitors are doing. Effective campaign management ensures you get the most out of your ad spend, whether you operate in the United States or globally.
Create Copy:
Clean, compelling ad copy is paramount in advertising of all forms. Our PPC team, in collaboration with our editorial experts, can write short copy that inspires action and engagement. We also offer white-label PPC services for agencies looking to enhance their offerings.
Analyse Performance:
PPC management requires a careful review of campaign metrics to see what’s working and what isn’t. Custom reports detailing key metrics help to continuously improve your PPC strategy. Our transparent PPC pricing ensures you know exactly where your investment is going.
KEYWORD RESEARCH:
A good target keyword is applicable to your brand and has a high search volume and low competition. We take keyword research seriously, ensuring your campaigns include the right mix of targeted keywords and negative keywords to drive high-intent traffic.
Conduct Split Tests:
Use site traffic and visitor behavior to make your sales funnel more effective and improve cost per conversion and cost per acquisition (CPA) . A/B test your landing pages to find what your audience responds to best, enhancing your web design to improve conversions.
Select Channels:
Meet your potential customers where they spend their time online. Choosing the right mix of ad networks, from paid search on a search engine like Google or Bing to social advertising on LinkedIn, Facebook or X, or AI surfaces like ChatGPT contributes to the success of your campaign. This includes exploring options like Google Local Service Ads, YouTube ads and Meta Ads.
Audience Targeting:
Our team uses demographics, firmographics and psychographics to ensure your message meets the right people at the right time. Fine-tuning your target audiences helps keep cost-per-click (CPC) low and intent high.
Bid Management:
Your dedicated PPC specialist will help you place competitive bids while keeping an eye on what your competitors are doing. Effective campaign management ensures you get the most out of your ad spend, whether you operate in the United States or globally.
Taking a data-driven approach, our PPC managers can responsively pivot ad spend across ad groups and platforms to maximize your results. Monthly PPC audits ensure you’re acting on the most relevant data.
As your organization’s goals evolve, your strategist will align your advertising campaigns accordingly. For example, as your content marketing strategy increases unpaid organic traffic to your landing pages, your strategist might suggest shifting your spend to focus on a specific product or promotion.
Taking a data-driven approach, our PPC managers can responsively pivot ad spend across platforms to maximize your results. Monthly PPC audits ensure you’re acting on the most relevant data.
As your organization’s goals evolve, your strategist will align your advertising campaigns accordingly. For example, as your content marketing strategy increases unpaid organic traffic to your landing pages, your strategist might suggest shifting your spend to focus on a specific product or promotion.
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