http://brafton.com/ All the latest news from brafton.com Copyright 2006 Adfero Ltd. Adfero RSS http://brafton.com/Images/logo_small.gif http://brafton.com/ http://brafton.com/industry-news/more-evidence-bing-s-ascendance-nielsen-releases-latest-numbers-$1365868.htm http://brafton.com/industry-news/more-evidence-bing-s-ascendance-nielsen-releases-latest-numbers-$1365868.htm Microsoft's Bing search engine posted its best market share ever in February 2010, according to statistical data released Monday by Nielsen Wire. Wed, 17 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/more-signs-pointing-pending-google-pullout-from-china-$1365869.htm http://brafton.com/industry-news/more-signs-pointing-pending-google-pullout-from-china-$1365869.htm Reports indicate that the presence of a world-famous photograph of a pro-democracy protestor standing in front of an oncoming column of tanks on search results from Google.cn could be the clearest indication yet that the search giant is planning to shutter its operations in China. Wed, 17 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/google-social-search-could-mean-new-opportunities-seo-$1365701.htm http://brafton.com/industry-news/google-social-search-could-mean-new-opportunities-seo-$1365701.htm The advent of Google's latest foray into the social web could have profound effects on the use of search engine optimization (SEO) as a digital marketing tool, experts say. Tue, 16 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/real-time-search-result-integration-in-google-may-have-backfired-expert-says-$1365699.htm http://brafton.com/industry-news/real-time-search-result-integration-in-google-may-have-backfired-expert-says-$1365699.htm Google and Bing offer different user experiences with real-time search result integration, and Bas van den Beld at Search Engine Watch says that Bing may have trumped its larger rival's implementation. Tue, 16 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/facebook-surpasses-google-on-website-hits-in-u-s-market-$1365700.htm http://brafton.com/industry-news/facebook-surpasses-google-on-website-hits-in-u-s-market-$1365700.htm Web traffic analytics firm Experian Hitwise reports that Facebook was the most visited website in the U.S. during the week ending March 13, surpassing Google in what has become an increasingly frequent occurrence in recent months. Tue, 16 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/google-reportedly-readying-china-shutdown-as-discussions-sputter-$1365465.htm http://brafton.com/industry-news/google-reportedly-readying-china-shutdown-as-discussions-sputter-$1365465.htm Talks between Google and the Chinese government have stalled, according to the Financial Times, which means that that the search engine is preparing for a complete shutdown of its operations in that country. Mon, 15 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/expert-despite-google-s-protestations-paid-search-appears-affect-natural-$1365452.htm http://brafton.com/industry-news/expert-despite-google-s-protestations-paid-search-appears-affect-natural-$1365452.htm The powers that be at Google have made a very public point of stressing the divide between the company's paid search advertising business and natural search, but Search Engine Watch's Frank Watson says that there are some indications that the divide is not as wide as Google says. Fri, 12 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/bing-seen-in-wild-on-android-handsets-in-china-$1365453.htm http://brafton.com/industry-news/bing-seen-in-wild-on-android-handsets-in-china-$1365453.htm Microsoft has adroitly taken advantage of Google's troubles with the Chinese government, planting its Bing search engine on some Android-powered mobile phones being used in that country. Fri, 12 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/bing-search-engine-market-share-climbs-third-straight-month-$1364864.htm http://brafton.com/industry-news/bing-search-engine-market-share-climbs-third-straight-month-$1364864.htm New search engine data from Experian Hitwise show that Microsoft's Bing search engine has increased its market share for the third month running, indicating that the target surface for search engine optimization (SEO) could be gradually becoming more competitive. Thu, 11 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/it-s-nothing-personal-it-s-just-business-why-google-may-have-banned-your-site-$1364863.htm http://brafton.com/industry-news/it-s-nothing-personal-it-s-just-business-why-google-may-have-banned-your-site-$1364863.htm Search engine optimization (SEO) practitioners walk a fine line. Their main target, Google, maintains an extensive set of standards that discourages gaming the system in order to improve search engine ranking. But legitimate SEO - the type that provides original, meaningful content written purposefully - can unintentionally run afoul of Google's strictures. Thu, 11 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/twitter-announces-proprietary-link-shortener-as-response-malicious-urls-$1364657.htm http://brafton.com/industry-news/twitter-announces-proprietary-link-shortener-as-response-malicious-urls-$1364657.htm As cyber criminals take advantage of popular link condensing services like bit.ly and is.gd to disguise their malicious content, Twitter has responded with a link shortener of its own, which will scan the real destination of shorthand links for malicious content. Wed, 10 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/google-announces-apps-marketplace-businesses-$1364658.htm http://brafton.com/industry-news/google-announces-apps-marketplace-businesses-$1364658.htm Search giant Google launched its new Google Apps Marketplace service at its Campfire One developer event, as part of a further push into the world of cloud computing. Wed, 10 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/a-little-knowledge-can-be-dangerous-thing-looking-out-overactive-seo-$1364469.htm http://brafton.com/industry-news/a-little-knowledge-can-be-dangerous-thing-looking-out-overactive-seo-$1364469.htm While search engine optimization (SEO) best practices are powerful tools for improving a website's online profile, Search Engine Watch's Eric Enge warns that applying them in an overly enthusiastic way can actually do more harm than good. Tue, 09 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/report-google-will-test-tv-search-engine-$1364468.htm http://brafton.com/industry-news/report-google-will-test-tv-search-engine-$1364468.htm Google is planning to partner with satellite TV provider Dish Network to test a search service for TV shows, according to anonymous sources quoted in the Wall Street Journal. Tue, 09 Mar 2010 00:00:00 +0000 http://brafton.com/industry-news/mobile-seo-wars-heat-up-as-t-mobile-drops-yahoo-google-$1364265.htm http://brafton.com/industry-news/mobile-seo-wars-heat-up-as-t-mobile-drops-yahoo-google-$1364265.htm The battle to control the field of mobile search engine optimization (SEO) continued late last week, as telecom provider T-Mobile announced that it would replace Yahoo with Google as the default search on its main online portal. Mon, 08 Mar 2010 00:00:00 +0000