The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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You’ll Never Believe These 7 Clickbait Examples That Actually Work (or Not?)
There’s one secret ingredient that makes every clickbait headline work. No, there isn’t, but you got curious, didn’t you? That teasing opener is a textbook illustration of how a content headline is designed to attra
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Q&A from Winning Strategies for SEO, GEO & AI Visibility: Brafton Webinar
We just wrapped up our latest webinar, “Winning Strategies for SEO, GEO & AI Visibility,” hosted by Philip Weafer, Associate Vice President of SEO at Brafton, and Adam Barber, Chief Commercial Officer at Brafton
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Types of Search Engines and Strategies for Optimized Marketing Efforts
More search engines are being created each day. Which ones should you really focus on? Find out here.
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The Content Marketer’s Guide to GEO Tools and AI Visibility
Looking for GEO tools to add to your belt? These top choices can help you understand how you stack up when it comes to AI visibility, provide recommendations and track progress.
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Pull Marketing: Examples, Tips and Best Practices To Attract More Customers
Pull marketing draws customers toward your brand by providing valuable content, such as educational blog posts or videos. Check out these other pull marketing examples.
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New Data Shows How ChatGPT’s Reasoning Modes Affect Brand Citations
Semrush found that ChatGPT’s Instant and Thinking modes largely cite domains for the same query. What does that mean for AI visibility, SEO and your content strategy?
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How To Optimize PPC Campaigns: A Proven Playbook for Lower CPC and Higher ROI
Learn how to optimize PPC campaigns using smarter keyword targeting, bidding strategies, A/B testing and conversion tracking.
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AI Copy Editing: Tips, Tricks & Best Practices for Proofing in a Pinch
AI can help you catch typos, awkward phrasing and clarity issues before publishing. Learn practical tips for using AI as a copy editor without replacing human review.
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